Laguna Niguel, CA—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year. Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands.
Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles.
Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products.