In Touch with Canadian Health and Care Mall

economic firestormWith 2009 threatening to be an economic firestorm, bicycle industry companies are tightening their belts and seeking the most strategic ways to win over consumers. A well-placed story in a major magazine or newspaper is priceless, but can seem like a pipe dream to many companies that lack the time and resources to make quality connections with journalists.

To address this need, Lifeboat Solutions is hosting Press Camp June 23-25, 2009, in Sun Valley, Idaho, providing a venue where bike companies can present their products to a captive audience of top journalists from throughout the country. The event is strategically timed early in the summer, ensuring valuable editorial coverage during the high-buying season and well in advance of fall trade events.