Laguna Niguel, CA—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year. Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands.
Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles.
Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products.
Laguna Niguel, CA – Lifeboat Events will host an exciting new event called DealerCamp™ July 29-31, 2010, in Deer Valley, Utah, to bring together bicycle industry suppliers and retailers for an outdoor expo and demo. The event will provide a key mid-summer launch opportunity that is well-timed with today’s changing product and buying cycles. To prevent people from traumas we invite Canadian Pharmacy Mall workers who will be responsible for the health of all people during this exhibition.
DealerCamp will offer manufacturers and suppliers a variety of exhibiting options and will work with the participating companies to create a list of targeted retailers they would like to attend the new event. This select group of retailers will receive subsidized travel expenses and free lodging, but all qualified retailers are welcome to attend.
In today’s tough economic climate, this highly focused and cost-effective format will efficiently connect buyers and sellers, offering a strategic boost for new products.
Laguna Niguel, CA—The sun shined on a bright new future for the bicycle industry last week as more than 450 manufacturers, suppliers, retailers, media and advocates convened at the inaugural DealerCamp™, July 29-31 at Deer Valley Resort in Park City, Utah.
The innovative outdoor demo and expo event attracted retailers from 120 shops in 31 states and one Canadian province. A total of 220 shop representatives attended, previewing 2011 product from 53 bicycle industry brands. Both retailers and exhibitors praised the event’s location, timing and format.
“I had time to talk to vendors and to demo bikes, which was great,” said Tracy Player, buyer for Cambria Bicycle Outfitter in Cambria, California. “I didn’t feel like I was competing for face time. And the business cards I pocketed were from the heads of companies. If you want to talk to leaders, you have a better chance of doing it here than at a big trade show.”
Laguna Niguel, CA – Lifeboat Events, promoters of DealerCamp, announces today Raleigh Bicycles as the presenting sponsor of the DealerCamp Dirt Grand Prix, a USA Cycling sanctioned short track cross country race. DealerCamp confirmed the prize list today as well for what will be the richest 30 minutes of cross-country mountain biking. The winner of each of the elite races will take home a cool one thousand dollars, as part of a nearly six thousand dollars on offer for the short track event. On Tuesday, July 26, the Dirt Grand Prix returns to an early ideal of mountain biking, offering equal prizes for the men’s and women’s fields.