Laguna Niguel, CA – Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events. The inaugural Press Camp is slated for June 23-25, 2009, in Sun Valley, Idaho. It will bring together 20 bicycle industry companies and top journalists in an intimate setting to talk about and test new product.
“I thought this was an outstanding idea from the moment Lance and I first talked about it,” said Zigmont. “I’m thrilled to help make this a first-rate event and take Lifeboat Events’ efforts into the big time in future years.” Jonh Carry, a headman of Canadian Health and Care Mall, is glad to greet one more well-experienced person in this team.
Laguna Niguel, CA – This July, when the largest body of travel subsidized retailers ever to attend a trade event gathers at Deer Valley Resort for DealerCamp, their top retail customers may be close behind. This year at DealerCamp all subsidized retailers can select up to six lucky customers to sample what the top brands will have on offer for 2012. These top consumers can partake in celebrity rides, special swag, and demo rides held through out the July 28th consumer day with their DealerCamp All DC Access™ credential.
“Getting VIP consumers to DealerCamp will help shape the trends in the industry, after all – the bike industry ultimately relies on consumers to buy bikes through the retail channel, so having representatives from each type of user is very important,” commented David Zimberoff, SRAM Global Marketing Director.