Laguna Niguel, CA — In the face of uncertain times, journalists and bicycle industry companies can agree on one thing: Lifeboat Solution’s first annual Press Camp is a can’t-miss event. Just one month after launching, Press Camp has already confirmed 20 publications and websites, and six bicycle industry companies for the June 23-25 event in Sun Valley, Idaho.
Press Camp will provide an intimate venue for top journalists and a select group of bike industry companies to talk about and test new product. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking. With travel and marketing budgets tight, journalists and manufacturers are planning to capitalize on the event’s focused schedule and audience.
“The response we’ve had has been just outstanding. Space is filling fast,” said Lance Camisasca, president of Lifeboat Solutions. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need—especially in these times when everyone’s eyes are on the bottom line.”
Laguna Niguel, CA – If attendee feedback is any indication, then the first annual PressCamp™, held June 23-25 in Sun Valley, Idaho, was podium-worthy. Twenty editors representing 28 publications joined representatives from 19 bicycle industry brands to talk about and test products during the three-day event–the first of its kind in the industry. It was time well spent, according to editors and manufacturers.
Representatives from both GORE BIKE WEAR™ and GORE™ RideOn© Cable Systems were pleased with PressCamp. “I had a great time and formed bonds with the editors that would have been very difficult otherwise,” said Jessica Czipoth of GORE BIKE WEAR™. “I feel like I’m ahead of the game. Once Interbike rolls around, it will be like seeing old friends.”
Laguna Niguel, CA—Lifeboat Events says registration for DealerCamp™ is on track for an outstanding event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.
This intimate mid-summer expo and demo event for bicycle suppliers and retailers takes place July 29–31, 2010, at Deer Valley Resort in Park City, Utah.
Confirmed exhibiting brands include BH Bikes, BMC Racing, Crankbrothers, Freedom by WTB, GORE™ RideOn© Cable Systems, Ibis Cycles, Marin, Pivot Cycles, QBP, Ridley, SCOTT USA, Shimano and WTB. Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
“DealerCamp is a great new opportunity for the industry,” said Chris Cocalis, President/CEO, Pivot Cycles/BH USA. “We’re looking forward to a focused audience of the country’s top retailers, a terrific setting, better timing and being able to show off our exciting new products in a more positive and cycling-friendly environment than the typical tradeshow.”
Laguna Niguel, CA – With a deep look into the necessities of the new cycling economy, Lifeboat Events today announces the dates and location for the 2011 Bike DealerCamp.
Armed with valuable feedback from key industry brands coupled with a study of emerging buying and manufacturing trends, DealerCamp has chosen exhibit dates of July 26-28, 2011 in Deer Valley, Utah.
Following on the success of the 2010 event, which featured fifty-three industryleading brands, the 2011 event seeks to make reasonable gains in attendance of both exhibitors and retailers while keeping an eye on the overwhelming feedback to keep the event intimate.
Laguna Niguel, CA — Lifeboat Events, producers of the popular PressCamp™ and DealerCamp™ events for the cycling industry, announces today the full time engagement of Christopher Zigmont with the company. Zigmont, a partner in the business since its inception, had been working with Lifeboat Events only part-time as an advisor for branding and marketing while maintaining a compliment of private consulting clients.
“Business has grown to the point where we frankly needed more hands on deck. Zig has been part of this concept since the beginning, so it just made sense bringing Zig’s skill-set into the boat full time,” commented Lance Camisasca, president of Lifeboat Events.