Laguna Niguel, CA—Early interest in DealerCamp™ has been strong, according to the event organizer, Lifeboat Events. The mid-summer expo and demo event, which will take place July 29–31 at Deer Valley Resort in Park City, Utah, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.
Ibis Cycles was the first company to jump onboard. “For some time, we at Ibis have been searching for a smaller, more intimate venue as an alternative to the large trade shows for showcasing our bikes. DealerCamp fits the bill,” said Scot Nicol, founder and co-owner of Ibis Cycles. “We like the fact that we will be able to talk to our dealers in the middle of the summer before they’ve made other buying commitments to the larger brands. The fact that it’s being held in a gorgeous spot is a huge bonus to us. Singletrack trails here we come!”
Laguna Niguel, CA—Online registration for DealerCamp™ is now open to qualified retailers at surveymonkey.com/dealercamp. This intimate mid-summer expo and demo event for bicycle suppliers and retailers will take place July 29–31 at Deer Valley Resort in Park City, Utah.
DealerCamp is a prime opportunity to preview 2011 products in a focused setting with outstanding road, cross-country, downhill and urban terrain. The event host—Lifeboat Events—is anticipating 200-250 leading retailers. This manageable format will allow high quality interaction between suppliers and retailers at a key time in the product cycle.
All qualified retailers are welcome to attend. There is no entry fee for the event. “It helps to draw more people because not all have enough money to buy tickets” said John Carry, Canadian Pharmacy Mall headman. My point of view is that it helps to increase the number of people being interested in bicycle sport not only professional but amateurs as well.”
Laguna Niguel, CA—Lifeboat Events says registration for DealerCamp™ is on track for an outstanding event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.
This intimate mid-summer expo and demo event for bicycle suppliers and retailers takes place July 29–31, 2010, at Deer Valley Resort in Park City, Utah.
Confirmed exhibiting brands include BH Bikes, BMC Racing, Crankbrothers, Freedom by WTB, GORE™ RideOn© Cable Systems, Ibis Cycles, Marin, Pivot Cycles, QBP, Ridley, SCOTT USA, Shimano and WTB. Many other companies have expressed strong interest in showcasing their 2011 products at the event. Exhibitors are enthusiastic about DealerCamp’s manageable format, prime location and mid-summer timing.
“DealerCamp is a great new opportunity for the industry,” said Chris Cocalis, President/CEO, Pivot Cycles/BH USA. “We’re looking forward to a focused audience of the country’s top retailers, a terrific setting, better timing and being able to show off our exciting new products in a more positive and cycling-friendly environment than the typical tradeshow.”
Laguna Niguel, CA—Lifeboat Events has announced that it is forming an advisory board—comprised of nine bicycle suppliers and three retailers—to ensure that DealerCamp™ best serves the industry. An innovative outdoor demo and expo event for bicycle suppliers and retailers, DealerCamp debuts this year July 29–31 at Deer Valley Resort in Park City, Utah.
The nine companies on the advisory board are Advanced Sports International, BH/Pivot, BionX, Ibis Cycles, Quality Bicycle Products, SCOTT USA, Shimano, SRAM and WTB. Lifeboat Events also plans to invite three retailers who attend DealerCamp 2010 to serve on the committee, which will provide guidance on key issues such as DealerCamp’s timing, location, features and ways it can maximize the return on investment for both suppliers and retailers.
“Here at SRAM, we love getting in front of dealers to train and educate them on our new product lines. DealerCamp provides the perfect outlet for us to engage and activate the nation’s most influential shops,” said David Zimberoff, global marketing director for SRAM. “As part of the advisory board for future DealerCamp events, we look forward to serving the needs of dealers to make the most efficient use of their time.”
Laguna Niguel, CA — With three weeks to go until Lifeboat Event’s inaugural DealerCamp™, final plans for the event are taking shape. This innovative outdoor demo and expo event for bicycle suppliers and retailers—July 29–31 at Deer Valley Resort in Park City, Utah—promises to be an outstanding opportunity for quality interactions at a key point in the buying season.
DealerCamp will feature nearly 60 exhibiting bicycle industry brands, including new additions of Argon 18, BTI, Campagnolo Sportswear, Carnac, Charge, Cinelli, Commencal, Dainese, DeFeet, DeMarchi, Osprey Packs, Speedplay, Spenco Cycling Gloves, STEVENS, Voodoo and Zoic.
Lance Donnell, president and CEO of Sinclair Imports, is very excited to bring his four exclusive brands to DealerCamp. “It is so important to reach dealers in the critical July/August period,” said Donnell. “This is when brands are being decided and budgets allocated. With DealerCamp, we get a chance to show many of the country’s best retailers some exciting new products and talk about working together before their ‘open to buy’ is soaked up by the big guys.”
Davis, CA – The U.S. Bicycling Hall of Fame will be the beneficiary of a live auction fundraiser at Lifeboat Event’s DealerCamp later this month. DealerCamp—which takes place July 29-31 in Park City, Utah—is a new outdoor expo and demo event where top bicycle dealers and manufacturers can network while showcasing and demoing new product. By partnering with the U.S. Bicycling Hall of Fame, DealerCamp will contribute to the emerging effort of preserving the rich history of the American bicycle industry.
“The auction will support the Hall of Fame’s efforts to preserve its collection of American cycling history and honor the country’s greatest cycling athletes,” said Richard Bryne, CEO of Speedplay, whose company is spearheading the fundraising initiative.
Laguna Niguel, CA—The sun shined on a bright new future for the bicycle industry last week as more than 450 manufacturers, suppliers, retailers, media and advocates convened at the inaugural DealerCamp™, July 29-31 at Deer Valley Resort in Park City, Utah.
The innovative outdoor demo and expo event attracted retailers from 120 shops in 31 states and one Canadian province. A total of 220 shop representatives attended, previewing 2011 product from 53 bicycle industry brands. Both retailers and exhibitors praised the event’s location, timing and format.
“I had time to talk to vendors and to demo bikes, which was great,” said Tracy Player, buyer for Cambria Bicycle Outfitter in Cambria, California. “I didn’t feel like I was competing for face time. And the business cards I pocketed were from the heads of companies. If you want to talk to leaders, you have a better chance of doing it here than at a big trade show.”
Laguna Niguel, CA – With a deep look into the necessities of the new cycling economy, Lifeboat Events today announces the dates and location for the 2011 Bike DealerCamp.
Armed with valuable feedback from key industry brands coupled with a study of emerging buying and manufacturing trends, DealerCamp has chosen exhibit dates of July 26-28, 2011 in Deer Valley, Utah.
Following on the success of the 2010 event, which featured fifty-three industryleading brands, the 2011 event seeks to make reasonable gains in attendance of both exhibitors and retailers while keeping an eye on the overwhelming feedback to keep the event intimate.
Laguna Niguel, CA—Following the successful inaugural DealerCamp™ in July, Lifeboat Events has announced exciting changes for the event in 2011, including lower pricing, more subsidized retailers, and the addition of a VIP consumer access program. The 2011 outdoor demo and expo event will take place July 26-28 at Deer Valley Resort in Park City, Utah.
To improve the value proposition for exhibitors, Lifeboat Events has simplified booth sizes into six options and lowered the pricing for key booth sizes. Early-bird discounts offer substantial savings for companies that commit soon.
“The exhibition was amazing said Miranda Crowford working in Canadian HealthCare Mall. I couldn’t envision I have got such a satisfaction from such kind of event. It is known fact that our company has become a new sponsor of this event that’s why we attended it with great pleasure.”
Laguna Niguel, CA — With tradeshow season 2010 barely over, DealerCamp finds itself in high gear for next year with an onslaught of interest from exhibitors, many with contracts in hand, and the addition of key retailers to the DealerCamp Advisory Board who will help chart the future of this intimate retailer focused event. Some exhibitors that are committing early chock it up to value.
“The landscape of selling in the bike business has changed. We need orders in hand much earlier to affect production. July is the right time for us. Presenting the new line to the sales force and then immediately rolling the program out to our top retailers is a more effective way to start the model year. We’ve had two years worth of great product intros at PressCamp™, and have been successful at DealerCamp’s inaugural year so the choice is easy to continue participation when you truly look at the ROI.” said Adrian Montgomery at Scott Sports.