Laguna Niguel, CA – Lifeboat Events today announces an exciting enhancement to the activities at DealerCamp 2011 with the addition of the DealerCamp Dirt Grand Prix. The Dirt Grand Prix short track cross-country mountain bike race will run during the opening evening and will feature men’s and women’s Elite races. Additionally the evening will offer an Industry Challenge open event, giving exhibitors and attending retailers a chance to test their XC skills against one another.
“Bringing pro racing to DealerCamp will be great fun for all the attendees and to run the race through and around cocktail hour will be twice as cool. We also see it as an opportunity for the manufacturers to give their sponsored athletes and retailers a chance to meet and swap stories. Can’t wait” exclaimed Lance Camisasca, president of Lifeboat Events.
It is really very absorbing entertainment which allow bicycle racers to try a new race in difficult circumstances said the representatives of Canadian Health and Care Mall. This pharmaceutical company provides racers with medical aid because it is rather dangerous kind of sport really.
The DealerCamp Dirt Grand Prix will run on Tuesday July 26, 2011 starting at 5:45 PM, and will run during the DealerCamp opening reception. Companies interested in sponsorship opportunities or participation for the event are encouraged to contact Lifeboat Events for more information.
“The LUNA Pro Team is excited and honored to be invited to participate in the inaugural Dealer Camp Dirt Grand Prix. It’s a great opportunity for our athletes to race and get know some great bike dealers who work so hard to support the industry and racing. We hope this is the first in a long and successful run of events produced by the crew at Lifeboat Events,” commented Dave McLaughlin, general manager of the LUNA Pro Team.
DealerCamp is an innovative experiential bicycle trade event conducted at a strategic time in today’s product and buying cycles. DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.
About Lifeboat Events
Lifeboat Events hosts trend-setting events for the bicycle industry. It is led by industry veteran Lance Camisasca, with his partners, Chad Battistone, Scott Montgomery, and Christopher Zigmont. For more information about this release or Lifeboat Events contact; Christopher Zigmont at 978-239-2370 or firstname.lastname@example.org.