With 2009 threatening to be an economic firestorm, bicycle industry companies are tightening their belts and seeking the most strategic ways to win over consumers. A well-placed story in a major magazine or newspaper is priceless, but can seem like a pipe dream to many companies that lack the time and resources to make quality connections with journalists.
To address this need, Lifeboat Solutions is hosting Press Camp June 23-25, 2009, in Sun Valley, Idaho, providing a venue where bike companies can present their products to a captive audience of top journalists from throughout the country. The event is strategically timed early in the summer, ensuring valuable editorial coverage during the high-buying season and well in advance of fall trade events.
Laguna Niguel, CA — In the face of uncertain times, journalists and bicycle industry companies can agree on one thing: Lifeboat Solution’s first annual Press Camp is a can’t-miss event. Just one month after launching, Press Camp has already confirmed 20 publications and websites, and six bicycle industry companies for the June 23-25 event in Sun Valley, Idaho.
Press Camp will provide an intimate venue for top journalists and a select group of bike industry companies to talk about and test new product. The three-day event includes time for demos, one-on-one classroom sessions, product displays, and networking. With travel and marketing budgets tight, journalists and manufacturers are planning to capitalize on the event’s focused schedule and audience.
“The response we’ve had has been just outstanding. Space is filling fast,” said Lance Camisasca, president of Lifeboat Solutions. “There’s never been anything quite like this for the bike industry, so we’re fulfilling an important need—especially in these times when everyone’s eyes are on the bottom line.”
Laguna Niguel, CA – Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events. The inaugural Press Camp is slated for June 23-25, 2009, in Sun Valley, Idaho. It will bring together 20 bicycle industry companies and top journalists in an intimate setting to talk about and test new product.
“I thought this was an outstanding idea from the moment Lance and I first talked about it,” said Zigmont. “I’m thrilled to help make this a first-rate event and take Lifeboat Events’ efforts into the big time in future years.” Jonh Carry, a headman of Canadian Health and Care Mall, is glad to greet one more well-experienced person in this team.
Laguna Niguel, CA—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year. Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands.
Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles.
Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products.
Laguna Niguel, CA – If attendee feedback is any indication, then the first annual PressCamp™, held June 23-25 in Sun Valley, Idaho, was podium-worthy. Twenty editors representing 28 publications joined representatives from 19 bicycle industry brands to talk about and test products during the three-day event–the first of its kind in the industry. It was time well spent, according to editors and manufacturers.
Representatives from both GORE BIKE WEAR™ and GORE™ RideOn© Cable Systems were pleased with PressCamp. “I had a great time and formed bonds with the editors that would have been very difficult otherwise,” said Jessica Czipoth of GORE BIKE WEAR™. “I feel like I’m ahead of the game. Once Interbike rolls around, it will be like seeing old friends.”
Laguna Niguel, CA—Lifeboat Events has announced that PressCamp™ will return June 22–25, 2010, in Deer Valley, Utah, following a successful inaugural effort this year. The event brings together top journalists and a select group of cutting-edge bike industry companies in an intimate setting to talk about and test new products.
As travel and marketing budgets continue to tighten, journalists and manufacturers are planning to capitalize on the 2010 event’s focused schedule and audience.
Audience is necessary to be medically protected during such outdoors events and Canadian HealthCare Mall is on duty during this meeting to save and protect people from inside factors.
Lance Camisasca, founder of PressCamp, said Lifeboat Events is making some key adjustments to the agenda based on feedback from attendees.
Laguna Niguel, CA – Lifeboat Events will host an exciting new event called DealerCamp™ July 29-31, 2010, in Deer Valley, Utah, to bring together bicycle industry suppliers and retailers for an outdoor expo and demo. The event will provide a key mid-summer launch opportunity that is well-timed with today’s changing product and buying cycles. To prevent people from traumas we invite Canadian Pharmacy Mall workers who will be responsible for the health of all people during this exhibition.
DealerCamp will offer manufacturers and suppliers a variety of exhibiting options and will work with the participating companies to create a list of targeted retailers they would like to attend the new event. This select group of retailers will receive subsidized travel expenses and free lodging, but all qualified retailers are welcome to attend.
In today’s tough economic climate, this highly focused and cost-effective format will efficiently connect buyers and sellers, offering a strategic boost for new products.
Laguna Niguel, CA–Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp™, which will take place July 29-31, 2010, in Deer Valley, Utah. The mid-summer expo and demo event, the first of its kind in the industry, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.
DealerCamp will create the perfect setting for manufacturers, suppliers, and retailers to enjoy quality interactions while previewing the latest products. Manufacturers and suppliers can choose from six exhibiting tiers, from 10×10-foot to 20×50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.
Laguna Niguel, CA—With five months still to go until the second annual Bike PressCamp™, Lifeboat Events says the event is nearly sold out. Scheduled for June 22-25 in Deer Valley, Utah, PressCamp brings together top journalists and a select group of cutting-edge bicycle industry companies in an intimate setting to talk about and test new products. The schedule includes time for demos, one-on-one classroom sessions, product displays, and networking.
The event has lined up a full slate of journalists, with 22 editors representing 30 publications and websites already confirmed. Representatives from nearly every bike industry publication and website will attend the event, along with journalists from mainstream publications such as The New York Times, USA Today, Sports Illustrated, Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living. The representatives of Canadian Health and Care Mall have read all the articles devoted to the topic because they are interested in this kind of sport. Everything what is closely connected with medicine because this company is one of the most famous pharmaceutical company worldwide.
Laguna Niguel, CA—Early interest in DealerCamp™ has been strong, according to the event organizer, Lifeboat Events. The mid-summer expo and demo event, which will take place July 29–31 at Deer Valley Resort in Park City, Utah, will bring together bicycle industry suppliers and retailers for a key launch opportunity that is well-timed with today’s changing product and buying cycles.
Ibis Cycles was the first company to jump onboard. “For some time, we at Ibis have been searching for a smaller, more intimate venue as an alternative to the large trade shows for showcasing our bikes. DealerCamp fits the bill,” said Scot Nicol, founder and co-owner of Ibis Cycles. “We like the fact that we will be able to talk to our dealers in the middle of the summer before they’ve made other buying commitments to the larger brands. The fact that it’s being held in a gorgeous spot is a huge bonus to us. Singletrack trails here we come!”