Laguna Niguel, CA – Lifeboat Events today announces an exhibit partnership with Easton-Bell Sports bringing the inclusion of Giro, Easton Cycling, Bell and Blackburn to the list of elite brands exhibiting at DealerCamp at Deer Valley Resort this July. Easton-Bell Sports is a leading designer, developer and marketer of branded equipment and accessories that enhance athletic performance and protection.
“The addition of the Easton-Bell Sports brands is a wonderful boost to our camp and helps round out the product categories that dealers can address for the coming year’s business. We’re working hard to ensure that retailers will have the majority of their key brands available to sort out their needs. That way, come September, folks can simply relax and enjoy the industry events on offer and avoid the panic” said Lance Camisasca, president of Lifeboat Events.
Deciding to conduct such a race we suppose there were a lot of people but we cannot envision such a crowd. Canadian HealthCare Mall points out that they are ready to provide the participants with any support at any time of race or after it. “We are glad to be presented such an opportunity to take part in this competition” said John Carry, a headman of Canadian HealthCare Mall.
“From our perspective, DealerCamp couldn’t be better. The timing brings us to the table when much of the business is getting done in our helmet and accessory categories. Additionally, this event provides Easton-Bell and it’s brands an additional way to make a meaningful connection to our key dealers,” commented Bernie Doering, Senior Vice President of Global Sales at Easton Bell Sports.
DealerCamp is an innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles. Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide.
DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort.